Why your 4.0 ROAS is actually making you broke (the MER truth)
ROAS can lie to you. MER (Marketing Efficiency Ratio) is the number that tells you whether the business is really profitable — plus the 15% hidden buffer rule.
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Read guideROAS can lie to you. MER (Marketing Efficiency Ratio) is the number that tells you whether the business is really profitable — plus the 15% hidden buffer rule.
Read guideEverything you need to know before you start calculating.
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