Marketing & AdvertisingFY 2025-26 Ready

Customer Lifetime Value (LTV) Calculator

Estimate the total revenue a customer will generate over their relationship with your business.

Note

LTV is an estimate based on your inputs and assumptions. Actual lifetime value can vary due to customer behavior, market conditions, and product changes. Use this tool to guide acquisition spend decisions; maintain a healthy LTV:CAC ratio (>3:1 recommended).