Marketing ROI is often calculated incorrectly, leading to misguided decisions...
## Beyond the Basic Formula
Simple (Revenue - Cost) / Cost misses customer lifetime value...
## Attribution Models
- First Touch
- Last Touch
- Linear
- Time Decay
- Position-Based
## Multi-Channel Considerations
How to allocate credit across touchpoints...
## Common Pitfalls
- Not accounting for organic growth
- Short measurement windows
- Ignoring brand-building effects
Use our analytics tools to track campaign performance.