Email marketing remains one of the highest ROI channels, but you're measuring it wrong...
## Vanity vs. Actionable Metrics
Open rates: ✗ Low predictive value
Click-through rates: ✓ Better but incomplete
Conversion rates: ✓✓ Direct revenue correlation
## The 7 Essential Metrics
1. **Conversion Rate per Subscriber**
2. **Revenue per Email**
3. **List Growth Rate**
4. **Email Sharing/Forwarding Rate**
5. **Unsubscribe Rate**
6. **Spam Complaint Rate**
7. **Customer Lifetime Value by Segment**
## Benchmarking Your Performance
Industry averages and what good looks like...
## Optimization Framework
How to set up a testing program that improves metrics systematically.
Track your campaigns with precision using our analytics tools.